5 Reasons Thousands of American Families Switched Toilet Paper Brands — and Never Went Back

The KONG Journal  ·  Updated August 2026

Toilet paper was the one product nobody thought about twice. You grabbed the same plastic-wrapped brand your parents bought, and that was that.

Then, in 2023, a peer-reviewed study changed the conversation — and a small bamboo brand with a blue gorilla on the label started quietly taking over American bathrooms. Here's why the switch is sticking.

1. A 2023 study found PFAS "forever chemicals" in toilet paper

Researchers publishing in Environmental Science & Technology Letters (American Chemical Society, 2023) tested toilet paper sold across the Americas, Europe and Africa — and detected PFAS, the so-called "forever chemicals," flagging toilet paper as a source worth watching. That's a product that touches your family's most sensitive skin, every single day.

KONG's answer is blunt: 100% premium bamboo, no added PFAS, no BPA, no chlorine bleach, no dyes, no artificial fragrance. Nothing you can't explain to your kids.

2. Bamboo outperforms the "soft" brands at their own game

Softness used to be the argument for the big brands. Not anymore. KONG's 3-ply bamboo sheets are soft where it matters and strong where it counts — no lint, no residue, and it breaks down clean, so it's septic and sewer safe.

★★★★★
"My whole family noticed the difference. Way softer than Charmin."

3. They never run out — without lifting a finger

The 48-roll KONG Kingdom Pack keeps a family stocked for about three months, and members choose the delivery schedule — every 1, 2, 3 or 4 months. Skip, pause or cancel anytime. No more 9pm store runs for the world's least glamorous emergency.

4. The founder-price math is almost unfair

Here's what surprises most people: switching costs less than the big brands once you do the math. The 48-pack lists at $129.99, but members get their first box at $64.99 — half price — and every box after that locked at $79.99, for life. That's about $1.35 a roll for premium 3-ply bamboo, and roughly $215 saved in the first year alone.

★★★★★
"Finally, a brand that actually cares what's in their toilet paper. Love it."

5. Members get rewarded for staying

KONG treats loyalty like it should be treated: with free stuff. Every member box ships free and includes a free KONG sticker pack ($8 value) — and the third box arrives with a mystery gift inside. There's a 30-day money-back guarantee if the switch isn't everything this article promised.

★★★★★
"Honestly the softest bamboo TP I've tried. Switched and never going back."